Nina Glasow

Successfully scaled Glow Careers across the DACH region by building and leading a high-performance sales team.

Developed and executed over 1,000 recruiting campaigns for 200+ companies in Switzerland and Germany.

Managed recruiting campaigns on Facebook and Instagram with an average ad spend of 45k/month.

Automated key marketing and sales processes, enhancing operational efficiency and scalability.

Grew user base to 1.8M within 1.5 years by leading Swiss market strategy (B2B & B2C), including retailer network and key partnerships (TWINT, Valora, Volg, wallee).

Increased transactions by +60% CMGR while reducing Customer Acquisition Cost (CAC) by 75% through data-driven performance marketing with analytics.

Executed a robust SEO strategy, generating 4.1M Google searches in under 6 months.

Managed paid ad campaigns with an average spend of CHF 10k/month, driving 7.6M views across TikTok & Facebook Ads.

Developed and implemented B2C brand awareness strategies (TWINT & Sonect online and OOH) and conducted in-depth market and target group analyses to inform strategic roadmaps.

Drove international B2C performance marketing with a focus on ROI, managing ad spend exceeding EUR 500,000 and achieving a Meta ROAS > 5.

Developed and executed content marketing and community building strategies across 5 platforms, significantly enhancing brand engagement.

Secured strategic partnerships with major brands including Warner Brothers Studios and Adidas.

Successfully organized a Guinness World Record Event, elevating brand visibility and public engagement.

Developed and implemented strategic marketing and branding initiatives for Bavarian tourism regions, enhancing regional appeal and visitor engagement.

Managed budget and personnel responsibilities for DACH-Projects, ensuring efficient resource allocation and project success.

Planned and executed omnichannel marketing campaigns, optimizing reach and engagement across various platforms.

Founded the Tourism Academy and led the Golf division, encompassing 12+ hotels and clubs, driving sector growth.

Achieved 'first mover' status with webinar formats, leading a digital congress with 2,000 participants, and team-led the international employer branding project 'Interreg Attraktiver Tourismus'.

Managed content and distribution for websites, newsletters, and print media, ensuring consistent and effective public communication.

Developed and disseminated key messages to target audiences through various PR channels to enhance public image.

Provided instruction as a part-time lecturer, sharing expertise with students in relevant academic fields.

Developed and delivered engaging course materials, enhancing student learning outcomes and engagement.

Managed multiple research projects from conception to completion, ensuring adherence to timelines and objectives.

Developed and launched the new Master's program 'Green Building', expanding the university's academic offerings.

Organized and coordinated congresses, events, trade fairs, and job fairs, enhancing university visibility and engagement.

Successfully managed pitches and key accounts, fostering strong client relationships and driving business growth.

Conducted customer consultations, understanding client needs and guiding B2B web development projects.

Contributed to B2B web development projects, ensuring client satisfaction and project delivery.

Provided essential support in the preparation and implementation of company-internal events, ensuring smooth execution and logistical success.

Assisted with public events at Siemens Forum, contributing to positive external relations and brand perception.