About
Highly accomplished Digital Marketing and Growth Professional with over a decade of experience in driving significant growth and scaling operations for startups. Proven expertise in developing and executing data-driven strategies, leading international marketing teams, and optimizing performance to achieve substantial business outcomes while reducing costs, with a focus on delivering measurable impact across diverse markets.
Work
Glow Media GmbH
|Head of Growth & Operations
Cham, Zug, Switzerland
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Summary
Led growth and operational strategies for Glow Careers, focusing on market expansion and high-performance team development across the DACH region.
Highlights
Successfully scaled Glow Careers across the DACH region by building and leading a high-performance sales team.
Developed and executed over 1,000 recruiting campaigns for 200+ companies in Switzerland and Germany.
Managed recruiting campaigns on Facebook and Instagram with an average ad spend of 45k/month.
Automated key marketing and sales processes, enhancing operational efficiency and scalability.
Sonect AG
|Head of Marketing, Digital Marketing Manager
Zürich, Zürich, Switzerland
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Summary
Directed comprehensive B2B and B2C marketing strategies for the Swiss market, encompassing retailer network expansion, budget planning, and strategic partnerships.
Highlights
Grew user base to 1.8M within 1.5 years by leading Swiss market strategy (B2B & B2C), including retailer network and key partnerships (TWINT, Valora, Volg, wallee).
Increased transactions by +60% CMGR while reducing Customer Acquisition Cost (CAC) by 75% through data-driven performance marketing with analytics.
Executed a robust SEO strategy, generating 4.1M Google searches in under 6 months.
Managed paid ad campaigns with an average spend of CHF 10k/month, driving 7.6M views across TikTok & Facebook Ads.
Developed and implemented B2C brand awareness strategies (TWINT & Sonect online and OOH) and conducted in-depth market and target group analyses to inform strategic roadmaps.
Events for You GmbH (Virtualrunners)
|Digital Marketing Manager
München, Bavaria, Germany
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Summary
Managed international B2C performance marketing with a strong ROI focus, developing content and community strategies across multiple platforms.
Highlights
Drove international B2C performance marketing with a focus on ROI, managing ad spend exceeding EUR 500,000 and achieving a Meta ROAS > 5.
Developed and executed content marketing and community building strategies across 5 platforms, significantly enhancing brand engagement.
Secured strategic partnerships with major brands including Warner Brothers Studios and Adidas.
Successfully organized a Guinness World Record Event, elevating brand visibility and public engagement.
Chiemgau GmbH
|Head of Project, Convention & Marketing
Traunstein, Bavaria, Germany
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Summary
Led strategic marketing, branding, and convention initiatives for Bavarian tourism regions, overseeing budget, personnel, and omnichannel campaigns.
Highlights
Developed and implemented strategic marketing and branding initiatives for Bavarian tourism regions, enhancing regional appeal and visitor engagement.
Managed budget and personnel responsibilities for DACH-Projects, ensuring efficient resource allocation and project success.
Planned and executed omnichannel marketing campaigns, optimizing reach and engagement across various platforms.
Founded the Tourism Academy and led the Golf division, encompassing 12+ hotels and clubs, driving sector growth.
Achieved 'first mover' status with webinar formats, leading a digital congress with 2,000 participants, and team-led the international employer branding project 'Interreg Attraktiver Tourismus'.
Verwaltungsgemeinschaft Marquartstein
|PR & Communications
Marquartstein, Bavaria, Germany
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Summary
Managed public relations and communications, overseeing content for websites, newsletters, and print media.
Highlights
Managed content and distribution for websites, newsletters, and print media, ensuring consistent and effective public communication.
Developed and disseminated key messages to target audiences through various PR channels to enhance public image.
Technical University Rosenheim
|Lecturer (part-time)
Rosenheim, Bavaria, Germany
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Summary
Delivered part-time lectures, contributing to academic instruction and student development.
Highlights
Provided instruction as a part-time lecturer, sharing expertise with students in relevant academic fields.
Developed and delivered engaging course materials, enhancing student learning outcomes and engagement.
Technical University Rosenheim
|R&D Manager, Program Manager
Rosenheim, Bavaria, Germany
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Summary
Managed research projects and program development, including the creation of a new Master's program and organization of academic events.
Highlights
Managed multiple research projects from conception to completion, ensuring adherence to timelines and objectives.
Developed and launched the new Master's program 'Green Building', expanding the university's academic offerings.
Organized and coordinated congresses, events, trade fairs, and job fairs, enhancing university visibility and engagement.
Matrix Multimedia
|Key Accounter (studienbegleitend)
Erlangen, Bavaria, Germany
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Summary
Managed key accounts and client consultations for a digital marketing agency, focusing on B2B web development.
Highlights
Successfully managed pitches and key accounts, fostering strong client relationships and driving business growth.
Conducted customer consultations, understanding client needs and guiding B2B web development projects.
Contributed to B2B web development projects, ensuring client satisfaction and project delivery.
Siemens AG
|PR Assistant Siemens Forum
Erlangen, Bavaria, Germany
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Summary
Supported the preparation and implementation of company-internal and public events at Siemens Forum.
Highlights
Provided essential support in the preparation and implementation of company-internal events, ensuring smooth execution and logistical success.
Assisted with public events at Siemens Forum, contributing to positive external relations and brand perception.
Education
Friedrich-Alexander-Universität
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Master
Political Science
Gerhart-Mercator-Universität
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Bachelor
Political Science
Berufsfachschule für Fremdsprachenberufe
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State-certified Vocational Training
Foreign Language Correspondence
Languages
German
English
Spanish
French
Italian
Certificates
Certified Scrum Master
Digital Marketing Associate
NLP Practitioner
Advanced Content & SEO Tactics
Skills
Analytics & SEO
GA4, Amplitude, Seo PowerSuite, Looker Studio.
CRM & Sales
Hubspot, Salesforce.
Social Media Management
Hootsuite.
Artificial Intelligence (AI)
Open AI playground, Sora, Captions, Make, Heygen, Midjourney, Gamma.
Project Management
Jira, Asana, Slack, Notion.
Design & Creativity
Adobe Creative Cloud, Canva, Figma.
Interests
Alpine Sports
Mountainbiking, Climbing, Skiing.
Social Media Influence
Instagram account: fernwehglobal (180k followers).